Face it 2 Race it
Discount Tire and BFGoodrich needed a fun way to promote the new Comp-2 tire. Our team came up with a Facebook contest in which people would submit their best Race Face in order to win a once in a lifetime trip to racing school. Users could enter up to four different faces, one for each category. The contests were staggered in order to keep users coming back and to keep engagement high. For this project I was involved with taking the proved direction and translating it to all the necessary pages for the contest.
