Tune Up Series with Tim McGraw
Pennzoil was looking for a unique way to leverage their two biggest sponsorship deals. We came up with a promotion that would tie together a VIP Tim McGraw concert experience with a raceday spent cheering on then pennzoil driver AJ Almendinger. We executed pieces that would be up both in store of WalMart and online. Users would scan the QR code or visit the web site in order to enter for this once in a lifetime experience.
