Work Hard / Play Hard
Shell tasked us with creating a fun promotion for their Rotella brand of oil. After several brainstorms and vetting of ideas we came up with a promotion centered around working and playing hard. The promotion had users upload a picture of themselves working hard, playing hard or both for a chance to win one of two 2013 Ram trucks. At the end of the promotion the person with the most votes in each category were awarded the truck.
